Apoteket AB (drugstore, or pharmacy) has since 1970 a national monopoly position in Sweden. Until now, rubbers (condoms) and chewing gum (some kind of rubber) can be found located on the same shelf (NO! There is logic behind it!).
Soon however, to be precise on June 23, our national health store will with the help of RFSU present the “Trust in Lust” line of design of sex toys and change their image to a kind of kinky Afrodites pharmacy. The Afrodites pharmacy under leadership of erotic educationalist Ylva Franzén has continued to evolve and might have become the role model in the transformation of our national pride as they already offer products like: orgasm classes, orgasm coaching and designer dildos.
Whether this initiative is a strategic effort to raise the stocks of our nationally renowned pharmacy as it will be put up for sale latest by January 1, 2009 or, if this is yet another tasteless and un-thoughtful Big Brother State attempt trying to educate and support its citizens sex lives beyond the threshold of privacy – we might never know! Honestly I don’t want to know!
According to different articles and press releases, on many sites and publications it has become time —-“to welcome sex toys out in the open into the daylight”! “The Trust in Lust” product line has been developed through much research and evaluation by the RFSU and all the personnel of Apoteket has been trained by RFSU! “OH MY G…!” (Read how much I trust the RFSU in “Guidelines for teenagers who want sex – RFSU hands off”).
Let’s be honest, the catchy product line “Trust in Lust” says it all, trust your animal like instincts and uncontrolled lingering volcano-like lust boiling within your limbs: that will set you free! Right!
How different is the approach by God as He through Jesus and the apostle John addresses the deeper motives and pitfalls of humankind leading to distortion and de-humanized approaches of the same and/or opposite sex through lust. (Some might call this yet another “underlivs” (genital area) theology… I don’t care what you think, I do care what God thinks of this:
Matthew 5: 27-28 ”You have heard that it was said, ‘Do not commit adultery.” 28 But I tell you that anyone who looks at a woman lustfully has already committed adultery with her in his heart”.
1 John 2: 16 “For everything in the world—the cravings of sinful man, the lust of his eyes and the boasting of what he has and does—comes not from the Father but from the world”.
We don’t need yet another effort to make overtly public that which belongs to the privacy of people. Big Brother hands off! (I totally agree with Per Gudmunsson ” Sell Apoteket fast so that we won’t have to explain these (awkward) matters for our international guests!)
That’s the Way I see it!
PS. How does this approach and unwanted public product placement in the stores affect our multi-cultural (orthodoxmuslimcatholicjewishchristianbuddhistshintoistetc) citizens as this is shoved down their throats?! Culturally sensitive BS? DS (I mean)